Two products, free for every Maltese venue. Farsons becomes the patron that lifts local restaurants and attractions — and in return, Cisk & Kinnie are the brands guests see the moment they order.
See how it works →3,000+ mostly-independent venues, thin margins, foreign platforms taking the cut. A trusted Maltese patron can change that.
OTAs now take 37% of experience bookings at 20–30% commission — money that leaves Malta, while the venue and operator stay invisible to their own customers.
Small venues run on paper menus and walk-ups — no first-party data, no repeat channel, and a brutal winter trough. They can't fight Booking and Viator alone.
Feather works during the trip. Gulli works once they're home. That's the whole idea.
The best menu on the market — an app with no download. Its real power: it keeps talking to the guest after the scan.
An innovative smart magnet — already chosen by hundreds of hotels, attractions and destinations worldwide.
This isn't charity with a logo on it. Farsons lifts Maltese hospitality and wins the single best owned-media channel on the island.
The only space that isn't Farsons' is the magnet banner — reserved for Gulli.
Ana, 34, is on a summer trip to Malta. Follow one cycle — and watch Farsons' brand ride along. Tap the steps or use Next.
A dense, high-frequency island network — and a media channel no one else can offer Farsons.
Malta crossed 4 million inbound tourists in 2025 (25.4M guest nights, €3.9bn spend, €971 each) — a huge, renewable audience scanning menus and buying souvenirs (NSO Malta).
~2,638 MTA-licensed establishments (3,000+ realistic) — about one per 165 residents, among the densest on earth. Farsons already delivers Cisk, Kinnie, Pepsi & Carlsberg into them weekly.
OTAs took 37% of tours/activity bookings in 2025 (up from 28% in 2023) at 20–30% commission — money leaving Malta that a local-first channel keeps home (Arival–Phocuswright).
~21% of 4M visitors return (≈840k repeat trips), and Malta has a ~420k-strong diaspora (Australia, UK, Canada, US) — an unusually warm audience for a shareable-memory referral loop (MTA / DFAT).
No Malta QR-menu figure exists, so modeled from benchmarks (table-card scan rates 8–55%+). A 200-venue pilot ≈ 0.6–2.9M scans; a 1,000-venue network ≈ 3.2–14.5M scans/yr. The pilot measures the real rate.
No source sizes Malta's experiences market, so modeled from spend: if experience-relevant spend is ~€400–600M, with 37% via OTAs at ~25% → ~€46M in commission exported (a conservative half ≈ €20M is the recoverable pool). The pilot validates it.
This is the commercial core. Farsons owns 100% of the in-menu ad inventory across every participating venue (magnet banner excepted, reserved for Gulli) — category exclusivity at the exact moment a tourist decides what to drink, plus first-party data on every scan. No rival beverage brand can appear.
Today the demand-side data is survey-extrapolated (NSO Tourstat), not transaction-level. Feather/Gulli turns every scan, booking and share into consented first-party data — owned by Farsons as the patron that funds the network. (Each venue still sees its own table-level analytics; the network-wide visitor dataset is Farsons'.)
✅ verified from official sources (NSO Malta, MTA, Arival–Phocuswright, Simonds Farsons Cisk plc filings). 🟡 modeled — no public source sizes Malta's experiences market or local scan rate, so these are order-of-magnitude, not measured. The pilot replaces the model with real data.
The full breakdown, party by party. Tap any ⓘ to see how that benefit actually works.
The QR opens a menu auto-translated into the visitor's language — no app, no download.
Bookable listings sit inside the menu; they reserve and pay without leaving for a foreign site.
Time-based pushes (e.g. an 8-hour window) surface tonight's concert or a nearby tour.
An Explore section and pushes promote spots beyond the centre — lake, monasteries, villages.
They scan or tap the Gulli magnet and their uploaded trip photos play back as a living memory.
One digital share sends the memory to family or close friends back home.
Echo sets up the digital menu and a dashboard at no cost; staff edit items and prices anytime.
When a diner books an attraction or event in the menu, the venue takes a share of the commission.
Each €12 magnet sold at the table returns €4 to the restaurant (the €12 splits €4 / €4 / €4).
The venue never chases advertisers — Farsons fills the screen with its own brands. The venue just enjoys the free menu and keeps its other earnings.
The dashboard shows what diners view, order and book — first-party analytics the venue never had.
Its normal revenue, now paired with magnets and bookings that bring guests back.
The waiter is paid €4 for every magnet they help sell — the incentive that drives activation.
When a guest at the waiter's table books an attraction during the shift, the waiter earns a share too.
Every marketing placement inside every participating menu is Farsons' — not the venue's, not shared, not for sale to anyone else.
Cisk, Kinnie, Blue Label, Pepsi and Carlsberg own the screen; no competing beverage brand can appear in the menu at all.
The brand is in front of the guest at the exact second they decide what to drink — the single most valuable moment in beverage marketing.
Every scan, booking and share is Farsons' consented first-party data — who visits, what they drink, what they book — the dataset no rival brand in Malta has.
Extends the Farsons Foundation legacy from heritage & sport into the digital backbone of everyday hospitality — a national-champion story.
Farsons already delivers into these venues weekly; now it owns the digital screen there too — beyond fridges, parasols and taps.
They receive a personal trip memory from someone they love — not an ad.
Opening the memory lands them on the city's experience and content.
A first-time, never-visited recipient is offered a welcome voucher to come.
Produced for ~€1.22; Echo's €4 share of the €12 leaves ~€2.78 margin per magnet.
Hosting living memories over time is a recurring revenue line.
Echo sells the network's exclusive in-menu ad inventory to Farsons — a recurring media/patron contract, the largest revenue line in this model.
Echo keeps a share of each attraction or event booked through the menu or app.
Bookings made in the app carry a margin for Echo.
The long-term media + first-party-data contract with Farsons is the strategic upside.
Bookings made directly through Feather avoid the 20–30% a foreign OTA would take out of the local economy.
In-trip pushes prompt extra nights and activities — lifting the two metrics every board tracks.
Targeted pushes fill specific events and stimulate shoulder-season demand.
Each venue sees its own diners, orders and bookings. The network-wide visitor dataset belongs to Farsons, the patron that funds it — not Malta, not the OTAs.
Subscribers from shares and diners form a push channel — owned by Farsons, but pointed at filling Malta's venues year-round.
A respected Maltese institution stands behind local hospitality — not a foreign platform, not a government scheme.
Shares to friends and family abroad bring warm, pre-sold prospects at near-zero cost.
Venues get a digital menu plus analytics at no public cost.
Restaurants earn per voucher redeemed — hands-off.
Explore plus pushes distribute visitors and spend across the wider region.
Local tours get distribution without paying foreign-platform commissions.
Gives operators a direct, city-owned channel — so they're not locked into Tripadvisor, Booking & Viator, the platforms that own the customer and set the terms.
A local company builds and runs it — a regional success story, not imported tech.
No public software budget — the authority just convenes venues and endorses.
A proven pilot in Malta becomes the blueprint for other small, high-density island destinations.
i Tap an info button on any benefit to see exactly how it works.
We're offering Farsons the screen in every restaurant in Malta — and a "helping Malta" story money can't buy.
You already serve ~3,000 venues. Bring Feather + Gulli to them as their patron — starting with a Sliema / St Julian's / Valletta pilot before summer. EU SME-digitalisation grants can cover venue hardware.
Own 100% of the in-menu ad inventory across the network (magnet banner aside) and fund the media/patron deal — only your brands, everywhere tourists order.